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The Mora engine

You connect Google Ads, Mora reads your real account data, and the engine finds where money leaks — with AI-assisted copy in clear language.

1. Secure connection

Secure Google connection. Mora reads your account to audit. No campaign changes without your explicit confirmation (Copilot model).

2. AI scanner

The engine analyzes Search, Performance Max, Shopping, and Display/Video: irrelevant terms, schedules, targeting, assets, feed, and more. AI writes and prioritizes; the engine calculates the numbers.

3. Action & report

Health Score, leaks with $ impact, action checklist, and white-label PDF. With Mora Watchdog you can apply Google Ads changes and undo when needed.

What's included today

The Mora ecosystem

All of this is available on Evaluation (with limits) or Watchdog ($26.99/mes).

Connection & data

  • Secure connection: automatic extraction of campaigns, terms, schedules, and multi-channel metrics.
  • Audit history: every audit is saved so you can compare progress and measure improvements.

Financial intelligence

  • Budget GPS (Pacing): monthly spend pace and suggestions to accelerate or slow investment.
  • Robin Hood strategy: move budget from weak campaigns to winners, with preview and undo.
  • Budget simulator: redistribution scenarios with estimated impact before you act.

Trend analysis

  • Score evolution: chart of recent audits with markers for applied changes.
  • Audit comparison: what improved, what's pending, and comparison PDF (Watchdog).
  • KPI deltas: CPA, spend, and conversion changes between audits.

Engine + Copilot

  • Fact-based checks: every finding tied to real data and documented thresholds.
  • Copilot actions: negatives, schedules, targeting, PMax, Shopping, Display, RSA, and more — always with confirmation.
  • Change log: what you applied, when, and undo when possible.