Terms and Conditions

1. Transparency and control (Copilot clause)

Use of the Mora Analytics platform follows a "Copilot" model. That means:

• Mandatory human oversight: Mora is a diagnostic tool that suggests optimizations. You alone are responsible for validating, reviewing, and confirming those changes before applying them.
• Owner responsibility: Final strategic decisions and adjustments in Google Ads rest exclusively with the account owner or authorized manager.
• Safe Apply (Mora Watchdog): Features that change Google Ads only run after your explicit confirmation in the UI. Without that confirmation, no adjustments run.
• Safety net: Actions applied via Safe Apply can be reversed when Google Ads allows it; you must validate the impact of each change.

2. Disclaimer (ROAS and performance)

Mora Analytics provides suggestions based on data analysis but does not guarantee specific increases in ROAS, conversion volume, or decreases in CPA. Mora Analytics and its developers are not liable for financial losses or negative ad results from applying AI suggestions.

3. Subscriptions and payments

Evaluation: 14 days with no card when you connect Google Ads (with confirmed email), with the limits published on the Pricing page (2 audits, 1 RSA ad generation, 1 PDF with Mora brand). One evaluation period per email address. After evaluation ends, access is limited to reading the latest audit until you activate Mora Watchdog.

Mora Watchdog: monthly subscription of USD 26.99, processed by Lemon Squeezy as merchant of record. Access activates with the same email used for purchase. You can cancel anytime from the Lemon Squeezy customer portal; access continues until the end of the already billed period.

Pricing: we may update Mora Watchdog prices or limits with reasonable notice on the website.

Refunds: except where required by law in your jurisdiction, we do not offer prorated refunds for mid-period cancellation. Charge disputes and refund requests follow Lemon Squeezy policies. Contact: contacto@mora-analytics.com.

4. Intellectual property

Mora Watchdog users may export white-label PDF reports (agency or organization logo). Software, source code, processing algorithms, and proprietary AI prompts remain exclusive intellectual property of Mora Analytics.

5. Google Ads policy compliance

You alone are responsible for ensuring campaigns comply with Google's official advertising policies. Mora Analytics is not liable for account suspensions or ad rejections by Google.

6. Service suspension

We reserve the right to terminate platform access if we detect API abuse, reverse-engineering attempts, unauthorized resale, or unpaid subscription.

7. Contact

For legal or technical questions about these terms, write to: contacto@mora-analytics.com.